Hi I’m Dan, a marketing expert with over 15 years experience developing strategies that drive revenue growth
Biography
As an innovative digital marketing leader with over 15 years of experience, I have a proven track record of leveraging data-driven strategies to generate leads, accelerate pipeline growth, and drive business results for multiple organizations.
My passion is creating high-impact teams that foster meaningful connections with target audiences through intentional multi-channel campaigns spanning search marketing, advertising, content creation, marketing automation, and performance analytics. I also volunteer consulting local government on digital engagement best practices. My goal is to collaborate with partners to build powerful growth engines that yield measurable outcomes.
personal info
Name: Dan Natale
Phone: (609) 832-3201
Address: Greater Philadelphia
Web: dannatale.com
Experience
Head of Digital Marketing and Demand Generation
I drive growth and innovation for over 50 firms in the financial services sector, including fintech, wealthtech, lenders, advisory, and asset management. My approach blends cutting-edge digital marketing techniques with comprehensive demand generation strategies.
Director of Marketing
I developed and managed digital marketing campaigns, PR strategies, product launches, and marketing budgets to acquire new clients for the company's front, middle, and back-office offerings. My initiatives increased brand awareness, established thought leadership, and optimized marketing performance and ROI. I also led positioning, messaging and go-to-market plans for new service introductions.
Director, Demand Generation and Digital Marketing
As Director of Demand Generation Marketing, I led a 6-person team to engage financial advisor targets utilizing content, email, digital ads, and social campaigns. Reporting to the CMO, I created multi-channel strategies focused on RIAs, wealth managers, and broker dealers that expanded the sales pipeline by optimizing targeting and budgets. Working closely with Sales, I helped nurture and convert high-value prospects through segmented account-based approaches.
Director, Digital Marketing
As the subject matter expert for digital marketing within an employee benefits insurance division, I developed digital strategies, oversaw paid advertising campaigns, managed the email marketing channel, and created targeted content to engage business customers. My responsibilities included implementing automation and best practices, creating annual digital marketing plans, managing digital ad spend, designing webinars and thought leadership campaigns, and developing contact segmentation strategies for key accounts. I also solutioned digital approaches across channels to optimize customer communications.
Senior Marketing Manager
As a B2B marketing leader for a fintech lending platform, I created integrated go-to-market plans and led content development, digital campaigns, sales enablement, and marketing ops to drive adoption among target financial institutions. My initiatives encompassed managing teams to produce assets and campaigns, overseeing paid search, social and organic channel execution, consulting across the customer journey, wireframing UX concepts, and analyzing data to optimize lead velocity and marketing ROI. I set and managed budgets and ROI goals for each product launch and campaign.
Digital Marketing Manager
Ran digital marketing for a major university's online degree programs, I managed search marketing, paid digital media, and a multi-million dollar ad budget across 100 programs. I oversaw PPC and SEO strategy, executed landing page testing, managed agency relationships, developed vertical-specific media plans, and provided metrics analysis and education on performance. My initiatives encompassed negotiating contracts and orders, directing local ad campaigns, performing competitive research, and optimizing the prospect experience across channels.
Skills
Digital Marketing
SEO
PPC
Email Marketing
Marketing Strategy
Go to Market Strategies
Demand Generation
Strategic Comms
Marketing Leadership
Team Build Out
Mentoring and Training
Resource Development